FlagshipMay 2023 – Jun 2026
CORSA Performance
Automotive · Performance exhaust
Three years of always-on national demand generation.
- Managed
- $728,215
- Impressions
- 107.0M
- Clicks
- 2.03M
- CPM
- $6.81
EMA · Ernie Manansala AssociatesDon't buy
Don't buy
impressions.
Buy outcomes.
Paid media for ecommerce and lead generation, run by the operator who signs off on the numbers. Two decades of consumer brand work, aimed at one metric: your ROAS or your cost per lead.
$1.9M+Ad spend managed
175M+Impressions delivered
Core focus
- 01 · Ecommerce & DTC ROAS
- 02 · Lead generation & cost per lead
- 03 · Retail, CPG & founder brands
Live accountability
50+ brands scaled. 20+ years in consumer. One operator on your account.
Spend pacing · creative testing · reporting
§ 01 · The thesis
Most brands don't need more reach. They need a cheaper result.
Paid ads only work when someone owns the math: what a customer is worth, what you can pay to get one, and which creative moves that number. That is the seat EMA sits in — strategy, creative direction, campaign management and reporting handled by one accountable operator instead of a rotating account team.
Ecommerce brands get judged on ROAS and contribution margin. Service businesses get judged on cost per qualified lead and how fast that lead gets called. We write the target down before launch, then report against it every month with platform data you can audit yourself.
§ 02 · What we run
Services
01
Ecommerce & DTC
Scale paid without torching marginPaid Acquisition
Meta, Google, TikTok and YouTube run as one funnel, creative-first.
Creative Testing
Concept to motion, iterated against ROAS instead of opinion.
Lifecycle & CRM
Email and SMS flows segmented to behavior, not vibes.
Marketplace
Amazon listings, storefront and PPC managed with the same numbers.
02
Lead Generation
Lower cost per qualified leadDemand Capture
High-intent search plus Meta lead forms and messaging paths.
Landing Pages
Offer-specific pages built for the one action that matters.
AI Follow-Up
Assisted qualification and speed-to-lead workflows.
Lead Quality Review
Monthly review of what actually closed, not just what filled in.
03
Brand & Retail
Win the shelf and the feedPositioning
Naming, message architecture and price tier that survive a buyer meeting.
Retail Media
Amazon, Instacart and retailer networks run alongside paid social.
Shopper & Field
Activation calendars, POS, sampling and velocity tracking.
Reporting
Attribution and dashboards that survive diligence.
§ 03 · On the record
Real campaigns. Real spend.
FlagshipJan 2024 – Jun 2026
VetComm
Veteran services · Mission-driven
Seven-figure acquisition engine reaching 10M+ veterans.
- Managed
- $1,120,020
- Impressions
- 65.3M
- Clicks
- 1.63M
- CTR
- 2.50%
GrowthJun 2025 – Jun 2026
Best 365 Labs
DTC health
Profitable DTC scaling on a small budget.
- Managed
- $29,825
- Impressions
- 2.18M
- CTR
- 3.09%
- ROAS
- 1.20x
GrowthOct 2023 – Jun 2026
Coco Love Water
Beverage
Positive-ROAS beverage launch.
- Managed
- $6,789
- Impressions
- 386K
- CTR
- 1.27%
- ROAS
- 1.66x
GrowthSep 2025 – Jun 2026
Heno BackOffice
Healthcare SaaS
Efficient B2B reach at an $8.56 CPM.
- Managed
- $4,977
- Impressions
- 581K
- Clicks
- 8,030
- CPM
- $8.56
Local30-day reporting window, 2026
LV Dental
Dental · Las Vegas
622 messaging conversations at $11.44 each.
- Managed
- $7,118
- Conversations
- 622
- Cost each
- $11.44
- Impressions
- 205K
Figures are pulled from Meta Ads Manager. Conversations and clicks are platform events — they are not appointments, orders or revenue.
§ 04 · In their words
“Equally responsible for the rise of the Garrett brand. Nimble, fresh, and unique.”
“EMA stepped into the role and did not disappoint. As a trusted partner, we endorse Ernie and his team.”
§ 05 · Selected brand & growth work
Selected work led by Ernie.
Brand & creative · Multi-year agency partner
Garrett Motion
Global performance technology
Multi-year retained relationship across global performance markets.
Read the Garrett Motion case →
National social & digital retainer
K1 Speed
Motorsports entertainment · 25+ centers
Engagement and new-racer acquisition improvements; scope expanded nationally plus select global pages.
Read the K1 Speed case →
US + Global social and paid
Giant Bicycles
Cycling · Global consumer brand
Expanded pages, responsibility and advertising budget year over year.
Read the Giant Bicycles case →
Brand positioning, creative & website overhaul
IHI Turbo · SEMA
Automotive performance aftermarket
Brand, web and show presence launched on the event timeline.
Read the IHI Turbo · SEMA case →
Fractional CMO · Brand strategy
PANDAN Rum
Spirits · On/off-premise + DTC
Brand system shipped and commercial program in market, supporting tasting room, on-premise and DTC channels.
Read the PANDAN Rum case →
Strategic oversight & brand approval
AMF / AdzLabz
AI-assisted performance creative
Selected ad set approved and launched.
Read the AMF / AdzLabz case →Selected work led by Ernie across operator, fractional CMO and agency roles. Explore the full stories on Ernie.life.
Recognition
Telly Award winning creative
Telly Award–winning creative across two decades of consumer brand work.
- Telly Awards
- Cannes Lions
- Clio Awards
- The One Show
- D&AD Awards
- Effie Awards
Brands worked
- Coca-Cola
- Nestlé Waters
- BlueTriton
- Deer Park
- NOS Energy
- Fuze
- Garrett Motion
- Giant Bicycles
- K1 Speed
- Pirelli
- NEFT Vodka
- Outlaw Energy
§ 05 · Direct by design
You work with Ernie.
The person who reviews your account is the person who shapes the strategy, runs the campaigns and answers when you email. No layers, no account manager relaying questions to a media buyer.
ernie@workwithema.com →- 20+ years scaling consumer brands across automotive, beverage, CPG and healthcare.
- Founder and former CEO of KOLAB Agency, acquired by AMASS Capital.
- Helped launch NOS Energy Drink; led marketing for AEM Performance, BorgWarner Turbo Systems and Pirelli.
- Former President & CMO, Outlaw Energy. Former CMO, Nirvana Water Sciences.
- Telly Award–winning creative work across two decades in consumer.
§ 06 · Now onboarding